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best 50 amp generators – Ultimate Buyer’s Guide of 2020
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What are the important thing to consider while purchasing a Product
A customer should be aware of his rights such as the Right to information, the right to choose, and so on. He needs to make an informed decision while buying goods. He should have a look at the price of goods, quality, quantity, and such other aspects.
Consumers have always wanted more for their money, but modern consumers want environmental responsibility for their money, as well. A cool, sturdy package (jar, bottle, or bag) that can still be used long after the product itself is gone is a major enticement to the thrifty and the hoarders among us. Large bags are especially valuable, since there are many large cities that are now forbidding the use of plastic shopping bags, and charging customers for paper bags.
Make the product look good. Even if we’re designing a package for salt, which can’t be made to look like anything but salt, we must make the product look good by any means necessary.
Creative package design isn’t just about showing off how closely we’ve studied the work of Viktor & Rolf; it’s about how tasty we make the food inside look, or enticingly the gadget is displayed, or how well we know the particular market. If we designed product packages exclusively to satisfy our own egos, most of us would be designing packages on our lunch break from our jobs as Walmart greeters.
There is much to be said for wildly inventive, out-of-the-box design, but there is a lot to be said against it, too. Human beings are hard-wired to feel comfortable with what is familiar. If we can associate a particular product or package design with good things, we are drawn to that product. The key is to integrate the two: award-winning packaging design and familiarity that brings about consumer comfort.
This separates the design weak from the strong. How successfully can you integrate familiar elements into an innovative design concept?
Yes, we buy certain products because we want to impress them. This is where creative package design becomes critically important. The package must convey quality, connoisseurship, and success in order to get people to pluck it from the shelves. Moreover, we must be able to instantly identify the sports drink, smoothie, chocolate bar or coffee cup in the consumer’s hand, so that the consumer’s friends and associates can see it and leap on the bandwagon.
A huge number of our consumer choices are hinged upon the choices our peers make. Cultural phenomena has more to do with the products we buy than we would like to admit – if everyone has a Starbucks cup in their hands, then we must go to Starbucks. This has nothing to do with the quality of the product, but it has everything to do with maintaining social veneer.
Not every consumer consideration is linked entirely to creative package design, unfortunately. When we recognize a brand as having been in existence since time immemorial, we are obviously more likely to trust it. After all – how could it have endured more than a century without having its merits? Most of the world would put our very lives in the hands of the Coca Cola Corporation for just this reason.
Unfortunately, new brands have to establish trust quickly if they are going to resonate with the Yelp-ing, Googling, Amazon-reviewing public. No, we’re not telling you to plant phony glowing reviews on consumer websites (shame on you!), but you will have to interact with your consumer base in a warm and loving manner using one (if not all) of the billions of social networking channels. Respond to them in a friendly and servile manner! Accept returns unquestioningly and thank the customer for alerting you to the problem! Make your workplace fun and frolicsome and then post whimsical photos on Facebook! Of course, it’s nauseating! But it serves your brand.
A designer can tear out his/her hair trying to figure out exactly how to integrate every single relevant feature into a product package. Don’t worry! If you’ve done everything you’re supposed to do regarding the aesthetics and the functionality of your package, breathe easy. If it doesn’t sell, it’s probably more to do with the tasteless joke the CEO tweeted than anything you’ve done.
The importance of product reviews and how to get them
For Example Amazon, Wal-mart, and Target aren’t just popular retailers — their websites also serve as resources. Thousands of people flock to these sites daily to research products by way of customer reviews. Many big stores like these are used as search sources when others don’t include enough information for shoppers to make an educated decision.
Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty and typically describe what sets your products apart from others.
Today we’re going to learn how reviews help your store increase sales, and how you can convince customers to leave more of them. Read on to get started.
Reviews help your store in a few big ways
Savvy shoppers almost never purchase a product without knowing how it’s going to work for them. They read the good, the not-so-good, and the downright ugly to make the all-important decision: should I pull out my wallet and take the plunge?
The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Reviews can help increase a store’s online presence, too. Since customer feedback appears on each product’s page, reviews can help pages be found on search engines via unique keywords.
Additionally, if customers share products they’ve reviewed across their social networks, it’s more exposure for those products and your brand.
Reviews can also help you better understand your products. You can spend hours using a product, but chances are customers will notice things you never would. That means your customers can give you great feedback, ideas for improvements, or even incredible marketing ideas!
Having said all this, unless you currently sell a product that’s going viral or has been seen on Shark Tank, garnering customer reviews is not easy. There are, however, many simple and affordable ways to entice customers to tell the world what they think of the products they’ve bought.
Product reviews are not the easiest type of posts to compose. But unbiased, honest, in-depth reviews that place the interests of the readers ahead of your own and that clearly disclose any affiliate or advertising relationships can help you build a reputation as an industry influencer and thought leader. And who knows, you might even make some money along the way.